How Smartphones Will Influence the Future of Visual Merchandising and Store Design

It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in the United States, with much of the growth being fueled by increased smartphone usage among older Americans. … “How Smartphones Will Influence the Future of Visual Merchandising and Store Design”

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The Importance of Photo-Worthy Visual Merchandising and Store Design

For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would examine the design and placement of the signs that are found throughout the store, where the shopping carts are located, what … “The Importance of Photo-Worthy Visual Merchandising and Store Design”

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Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”

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How Social Commerce Can Help Increase Sales

Social networking sites have been around for over two decades. However, it wasn’t until recently that many businesses realized that social media was a viable way to get the word out about their products or services and maybe even a place to sell directly to the consumer. That doesn’t mean … “How Social Commerce Can Help Increase Sales”

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Continuous Education Will Be Required to Keep up with Technological Change

The rapid advancements in technology, including artificial intelligence (AI) and robotics, are changing the work that we do and the way it’s done. In fact, an article published on the CNBC website in October of 2017 cites a 2013 study conducted by Oxford University that “estimates that 47 percent of … “Continuous Education Will Be Required to Keep up with Technological Change”

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A Case for Cause Sponsorships

Cause sponsorships and cause marketing, in general, are effective ways to earn trust from consumers and increase the number of loyal customers for the brand. According to an article in the Houston Chronicle, “Sponsorship is a form of cause marketing that involves donating to an event or organization and receiving … “A Case for Cause Sponsorships”

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Why Customer Experience Is More Important Than Ever Before

No matter what product or service you sell, every business is your competition. While this has always been the case, current trends are forcing companies to face the reality that their customers now have the ability to spend their finite monetary resources in an unlimited number of ways. When they … “Why Customer Experience Is More Important Than Ever Before”

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Things to Watch That Will Influence Business – the 2017 Edition

Welcome to 2017. As I have done in recent years, my first post of the year will list the things that I am most interested in. This will not only help me stay focused on the important topics, but also serve to track whether or not I am watching the … “Things to Watch That Will Influence Business – the 2017 Edition”

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Many Success Stories Actually Are Great Stories

Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an interesting story to tell. For example, did you know that some of the most beloved breakfast cereals can trace … “Many Success Stories Actually Are Great Stories”

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