Content Marketing Basics: It Doesn’t Pay to Plagiarize

Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In fact, as a HubSpot blog post points out, “B2B marketers that use blogs receive 67% … “Content Marketing Basics: It Doesn’t Pay to Plagiarize”

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Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”

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The Decrease in Social Sharing, Mobile Websites, and Dark Social

Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that customers and prospects find their business when it is most important… when the customers and prospects … “The Decrease in Social Sharing, Mobile Websites, and Dark Social”

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Content Marketing: The Value of Reruns

The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends. However, even though there are many additional things that demand your attention, the work still needs to get done. In fact, chances are that your business has year-end goals that need … “Content Marketing: The Value of Reruns”

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Social Networking Sites Should Not Replace Your Website or Blog

On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior to the release of Instagram’s Android app, picplz was one of the best alternatives available to people … “Social Networking Sites Should Not Replace Your Website or Blog”

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An Excellent Resource for Information: Podcasts

When people talk about social media, they are usually referring to blogs or social networking sites like Facebook, Foursquare, Google+, Twitter, Tumblr, and more recently Pinterest. This is not surprising, given the fact that these are the platforms that most consumers are familiar with, and thus, this is where businesses … “An Excellent Resource for Information: Podcasts”

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Some Thoughts on the 2012 Super Bowl Commercials

Super Bowl XLVI set the record for the most-watched telecast in U.S. history. The Nielsen Company said on Monday that an estimated 111.3 million people in the U.S. watched the game on television on Sunday night. People who tuned in to watch the game itself were treated to one of … “Some Thoughts on the 2012 Super Bowl Commercials”

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Market Research Is Marketing

Market research is marketing. This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they are selling, the effectiveness of their marketing campaigns, economic conditions or anything else that can influence their bottom line. It’s a … “Market Research Is Marketing”

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