The Allure of the QR Code

About a year ago, MasterCard and SunTrust Bank implemented an interesting marketing campaign that included larger-than-life versions of products that could potentially be on your holiday shopping list. As part of the marketing campaign, a huge tricycle was placed in the Five Points neighborhood in Atlanta, Georgia, and a gigantic digital camera … “The Allure of the QR Code”

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Beyond the Check-In: A Loyalty Program That Is Worth Checking Into

If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”

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In the Daily Deal Marketplace, I’d Bet on Scoutmob

Groupon and LivingSocial are unquestionably the market leaders in the daily deal marketplace. As a blog post on blog.comscore.com, titled “Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace,” points out, “The daily deal industry is busy, to be sure. There are hundreds of regional and internet-based competitors in … “In the Daily Deal Marketplace, I’d Bet on Scoutmob”

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In the Spotlight: An Introduction to Foursquare for Business

Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and of itself, because it shows users places that they might want to explore in the future. However, in most cases, that’s … “In the Spotlight: An Introduction to Foursquare for Business”

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In the Spotlight: Shopkick

On July 6, 2011, the shopping app, Shopkick, passed the 2 million active user mark. That’s pretty impressive, considering the fact that it has been less than a year since they first made the app available to the public. With Shopkick, consumers can earn points, or as they call them, … “In the Spotlight: Shopkick”

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