With the rapid advances in technology, savvy marketers are finding additional ways to advertise their products and services. To help fill the need for additional marketing vehicles, smart tech startups are stepping up and creating interesting sites that are redefining the way consumers interact with businesses. Some of these tech … “Is There a Daily Deal Site for the Rest of Us?”
Read More
As I mentioned in a post earlier this month, comScore reported that for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones. As would be expected, this number continues to increase. In fact, according to Flurry Analytics, 6.8 million Android and iOS … “What Apps Are Currently on Your Smartphone?”
Read More
The number of people who own smartphones in the United States is on the rise. According to comScore, for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones, up 10 percent from the preceding three month period. With the holiday gift-giving season … “An Increasing Number of People Use Smartphones to Research and Buy Products”
Read More
It’s a fact that more brands are using QR codes for marketing purposes. However, as I pointed out in the last post, the number of people who are actually scanning QR codes is relatively low. Let’s put aside some of the other reasons why consumers would choose not to scan … “Is a Lack of Creativity Discouraging People From Scanning QR Codes?”
Read More
About a year ago, MasterCard and SunTrust Bank implemented an interesting marketing campaign that included larger-than-life versions of products that could potentially be on your holiday shopping list. As part of the marketing campaign, a huge tricycle was placed in the Five Points neighborhood in Atlanta, Georgia, and a gigantic digital camera … “The Allure of the QR Code”
Read More
If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”
Read More
Groupon and LivingSocial are unquestionably the market leaders in the daily deal marketplace. As a blog post on blog.comscore.com, titled “Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace,” points out, “The daily deal industry is busy, to be sure. There are hundreds of regional and internet-based competitors in … “In the Daily Deal Marketplace, I’d Bet on Scoutmob”
Read More
Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and of itself, because it shows users places that they might want to explore in the future. However, in most cases, that’s … “In the Spotlight: An Introduction to Foursquare for Business”
Read More