Is SMS Marketing Still Effective? The Answer Is YES!

In March of 2015, an eMarketer article asked, “Are we watching the death of SMS?” The author’s case is based on the fact that while the total number of SMS messages worldwide is projected to decrease in the near future, the total number of messages in over-the-top (OTT) mobile-messaging services … “Is SMS Marketing Still Effective? The Answer Is YES!”

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Overcoming Choice Overload in Brick-and-Mortar Stores

In the classic book, “The Long Tail: Why the Future of Business Is Selling Less of More,” Chris Anderson makes the case that offering customers more choice will lead to more sales, at least in an online environment. However, there have been studies that show that more choices can potentially … “Overcoming Choice Overload in Brick-and-Mortar Stores”

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Why Proximity Mobile Payments Are Good for Business (Part One)

For a few years now there have been experts recommending that businesses invest in the equipment that allows customers to use their smartphones to make point-of-sale payments for goods and services at restaurants and brick-and-mortar retail stores. However, given the many potential roadblocks, it is not surprising that many businesses … “Why Proximity Mobile Payments Are Good for Business (Part One)”

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The Importance of Training Employees About the New Uses of Technology

The Deer in the Headlights Look We have all seen it. In fact, we have all probably displayed that look on our faces at one time or another. For those of us who are early adopters of new technology, we know this look all too well. It’s the look displayed … “The Importance of Training Employees About the New Uses of Technology”

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Online Video Marketing – Just What the Doctor Ordered

If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”

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It Pays to Use These Shopping Apps

According to a recent article on Forbes.com, Apple reported that there are about 1.25 million apps in its app store, while Google boasts over 800,000 apps. With this many options available, it is amazing that any individual app can find a way to stand out from the crowd. When an … “It Pays to Use These Shopping Apps”

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The Geography of Marketing: Staying Connected

The number of people who own smartphones worldwide continues to rise. Therefore, mobile marketing is becoming more important for businesses around the globe. While the technology that is used in mobile devices has improved markedly in recent years, there are still issues that marketers need to be aware of that can … “The Geography of Marketing: Staying Connected”

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A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”

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A Lesson Worth Remembering: Correlation Doesn’t Imply Causation

Most marketers were taught that correlation doesn’t necessarily equal causation in their introduction to statistics courses. However, I think that this is a lesson that we all forget from time to time. I must confess, I have ignored this lesson in the past. In a blog post that I wrote … “A Lesson Worth Remembering: Correlation Doesn’t Imply Causation”

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Finding Influenceable Consumers: Is There an App for That?

As I mentioned in a previous post, there are many problems that people encounter when they attempt to measure social influence. Since writing that post, I’ve been thinking that maybe the method that people are using to find influencers is all wrong. Or, maybe, I don’t completely understand how Klout … “Finding Influenceable Consumers: Is There an App for That?”

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