Your Online Content Might Reach More People Than You Think

Digital marketers spend a lot of time assessing the effectiveness of their online content by looking at things that can be tracked and measured  (e.g., clicks, likes, shares, comments, etc.) However, if we only pay attention to online metrics, we are most likely underestimating the reach and efficacy of our … “Your Online Content Might Reach More People Than You Think”

Read More

HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send

If you are like me, your email inbox is filled with so many emails that every once in a while you need to set aside some time to the hit the delete button without even bothering to read most of them. Given all the competition for a person’s attention, it … “HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send”

Read More

Instagram Stories Might Be Good for Snapchat and Great for Marketers

As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars invested in the app. However, after Instagram copied some of the features that make Snapchat unique, … “Instagram Stories Might Be Good for Snapchat and Great for Marketers”

Read More

Macy’s Is Moving Toward the Future of Retail With RFID and Artificial Intelligence

Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its inventory management system, thus making it easier for the retailer to sell more items both in its … “Macy’s Is Moving Toward the Future of Retail With RFID and Artificial Intelligence”

Read More

Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon

For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”

Read More

A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business

By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”

Read More

Smart Marketers Know When to Zig While Others Zag (and Vice Versa)

A 2013 Fast Company article has some insight that marketers could benefit from. “Disruptive strategies begin with the courage to zag where others zig,” writes Kaihan Krippendorff. “If your competitors are all starting to turn left, you look right. It is actually not that hard to do. It takes no … “Smart Marketers Know When to Zig While Others Zag (and Vice Versa)”

Read More

Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday

The idea of creating a marketing campaign that is focused on a holiday is nothing new. Businesses have been doing this for years. They do it because it works. Part of the reason why it works is because people often want to feel a connection to the world around them, … “Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday”

Read More

Don’t Worry, They’re Just Words: Lost in Translation

Communication is often difficult enough when we are all speaking the same language. It becomes even more difficult when your target audience is more comfortable using a different language. A report released by the Center for Immigration Studies pointed out that one in five U.S. residents now speak a language … “Don’t Worry, They’re Just Words: Lost in Translation”

Read More

Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”

Read More