It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to and/or modifying a list of things that I’m keeping my eye on. Most … “45 Things to Watch in 2020 and Beyond”
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Podcast consumption is on the rise. With this in mind, now might be the time to start using podcasts to market your products or services. This doesn’t always mean that you need to dedicate your time and resources to creating your own podcast. There are great ways to use podcasting … “Ways to Use Podcasts to Reach Your Target Market”
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The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience created specific sounds or jingles that customers came to recognize and associate with the … “Why It’s Important to Know What Your Brand Sounds Like”
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As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will tell us everything that we need to know. Therefore, business leaders need to navigate the old fashioned … “32 Things to Watch in 2019 and Beyond”
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We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas that we need to grapple with. Specifically, we need to decide where the line should be drawn … “The Technology Is Now Available, but Should Your Business Use It?”
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Retail experts know that when customers use shopping carts in brick-and-mortar stores it increases the average number of items sold per transaction. It is therefore not surprising that stores are looking for ways to make the shopping cart an even more integral part of a customer’s shopping experience. Walmart is … “The Future of Shopping: A Shopping Cart With a Recommendation Engine”
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It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in the United States, with much of the growth being fueled by increased smartphone usage among older Americans. … “How Smartphones Will Influence the Future of Visual Merchandising and Store Design”
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“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”
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Social networking sites have been around for over two decades. However, it wasn’t until recently that many businesses realized that social media was a viable way to get the word out about their products or services and maybe even a place to sell directly to the consumer. That doesn’t mean … “How Social Commerce Can Help Increase Sales”
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Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest price around won’t have the highest conversion rates. This post is intended to highlight some of the … “In Retail, the Best Price Is Not Always the Lowest”
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