The Pandemic Changed the Way We Do Business – Adapting to Consumer Demand

Recent findings from the McKinsey Global Survey of executives highlights some very interesting trends that may influence the way you market and sell your products and services. A recent article edited by Daniella Seiler that was posted on the McKinsey & Company website highlights some of the findings from this … “The Pandemic Changed the Way We Do Business – Adapting to Consumer Demand”

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Voice Marketing Trends to Consider in 2020

The results of several recent studies have given advocates of voice marketing something to be thankful for. For example, researchers found out that there is an increased usage of voice assistants this year. Furthermore, one particular study uncovered the fact that people currently feel that smart speaker ads are less … “Voice Marketing Trends to Consider in 2020”

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Using Video Games In Political Campaigns: AOC Takes to Twitch to Get Out the Vote (GOTV) [Case Study]

Last month, I described a few ways that politicians can use video games in their political campaigns. The post described the way Rep. Alexandria Ocasio-Cortez (AOC) used the video game Animal Crossing: New Horizons to interact with gamers online. By announcing what she was doing on social media, she was … “Using Video Games In Political Campaigns: AOC Takes to Twitch to Get Out the Vote (GOTV) [Case Study]”

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Why You Shouldn’t Share Your Opinions About Politics on LinkedIn

When talking about politics, Americans are more divided than ever. Whether this is part of the plan or a product of the year we are living in is open to discussion. What we can say, though, is that no matter where you fall on the political spectrum or what your … “Why You Shouldn’t Share Your Opinions About Politics on LinkedIn”

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Using Video Games in Political Campaigns: Reaching Voters Using In-Game Marketing

In the last post, I started to explain how politicians can use video games to help connect with voters. As I pointed out, just being a gamer can help establish rapport with their constituents. The people working on the campaigns can also get creative and connect with voters who use … “Using Video Games in Political Campaigns: Reaching Voters Using In-Game Marketing”

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Using Video Games in Political Campaigns: Reaching Voters Offline

Playing video games can be great for politicians. The benefits of being a gamer can range from enhancing problem solving skills to providing insight into some of the legislative issues that they are faced with on a day-to-day basis. Playing video games can also help politicians get elected. How, you … “Using Video Games in Political Campaigns: Reaching Voters Offline”

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Ask an Expert: Shelly Burr on Small Business Social Media Marketing in 2020 and Beyond

Small businesses are a very important part of the U.S. economy. In fact, according to the U.S. Small Business Administration (SBA), 99.9% of all businesses in the United States are small businesses. Furthermore, according to the most recent numbers available, in 2016 small businesses employed 59.9 million people or 47.3% … “Ask an Expert: Shelly Burr on Small Business Social Media Marketing in 2020 and Beyond”

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