Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening

In the last post, I focused on what advertising worked best for companies as the United States shutdown the country as a result of the COVID-19 pandemic. As I mentioned, the COVID-19 threat is still ongoing. However, the mood of the country has started to change, as has the tone … “Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening”

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Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown

In March, I wrote a post that recommended that in 2020 social media marketing shouldn’t be about “selling”. At the time, that statement was accurate. In fact, I would argue that it continues to be accurate not only for social media marketing, but also for most of the marketing that … “Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown”

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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand

Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned to social media for information and entertainment during this time. Many of these people have delayed their purchases … “Why Now Might Be the Time to Use Tik Tok to Promote Your Brand”

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In 2020, Social Media Marketing Shouldn’t Be About “Selling”

This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many people are choosing to self-isolate even before coming in contact with the virus. This increased isolation has … “In 2020, Social Media Marketing Shouldn’t Be About “Selling””

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45 Things to Watch in 2020 and Beyond

It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to and/or modifying a list of things that I’m keeping my eye on. Most … “45 Things to Watch in 2020 and Beyond”

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Three 2019 Trends That Will Be Even More Important in the Future

Welcome to 2020! Before we charge forward into this new year with hope and vigor, I want to highlight three trends that I thought a lot about in 2019. What Marketing Sounds Like In the first few months of 2019, my primary focus was on voice recognition, voice-activated products, and … “Three 2019 Trends That Will Be Even More Important in the Future”

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Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes

If you are concerned about how online communications affect your business, it is important to remember that businesses are made up of people. As people, we hopefully care about other people just as much or more than we care about making a profit. After all, if we don’t look out for … “Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes”

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Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web

It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991. The first search engine, W3Catalog, was created only two years later. This was … “Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web”

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Algorithms Are the New Content Gatekeepers: An Introduction

Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”

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Think About What You’re Sharing Online Part 2: Words Have Power

As you already know, there is a lot of information being shared on the Internet. As you also hopefully know, just because it is on the Internet doesn’t necessarily mean that it’s true. In a post last year, I warned readers to fact-check the statistics that they are sharing online, … “Think About What You’re Sharing Online Part 2: Words Have Power”

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