Ask an Expert: Shelly Burr on Small Business Social Media Marketing in 2020 and Beyond

Small businesses are a very important part of the U.S. economy. In fact, according to the U.S. Small Business Administration (SBA), 99.9% of all businesses in the United States are small businesses. Furthermore, according to the most recent numbers available, in 2016 small businesses employed 59.9 million people or 47.3% … “Ask an Expert: Shelly Burr on Small Business Social Media Marketing in 2020 and Beyond”

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A Look at Social Media Usage in the Summer of COVID-19 and Beyond

In March, Campaign reported on a study that found that people were spending more time on social media in the early days of the pandemic. While the COVID-19 pandemic is far from over, things have started to look more “normal” in recent weeks. So, has this trend of increased social … “A Look at Social Media Usage in the Summer of COVID-19 and Beyond”

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Strategic Partnerships Can Help Small Business Increase Sales This Holiday Season

In a normal year, partnering with another business to help acquire new customers is a great idea. However, this isn’t a normal year. The COVID-19 pandemic has changed almost every aspect of our lives, including the way that we shop and buy. That means that businesses need to find creative … “Strategic Partnerships Can Help Small Business Increase Sales This Holiday Season”

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Don’t Always Chase the Shiny Objects; Plan and Measure to Achieve Marketing Success

New technologies are constantly changing the way that people communicate. Inevitably, brands will look for ways to leverage these new technologies to reach their potential customers where they are. While this can result in success, it can also cost your business of a lot of time and money with little … “Don’t Always Chase the Shiny Objects; Plan and Measure to Achieve Marketing Success”

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Use Adobe’s Digital Economy Index to Fuel Your Content Marketing Efforts

A recent article on Forbes.com states, “COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-year.” This trend is extremely important. In fact, it is something businesses should be aware of when making business … “Use Adobe’s Digital Economy Index to Fuel Your Content Marketing Efforts”

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Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening

In the last post, I focused on what advertising worked best for companies as the United States shutdown the country as a result of the COVID-19 pandemic. As I mentioned, the COVID-19 threat is still ongoing. However, the mood of the country has started to change, as has the tone … “Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening”

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Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown

In March, I wrote a post that recommended that in 2020 social media marketing shouldn’t be about “selling”. At the time, that statement was accurate. In fact, I would argue that it continues to be accurate not only for social media marketing, but also for most of the marketing that … “Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown”

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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand

Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned to social media for information and entertainment during this time. Many of these people have delayed their purchases … “Why Now Might Be the Time to Use Tik Tok to Promote Your Brand”

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In 2020, Social Media Marketing Shouldn’t Be About “Selling”

This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many people are choosing to self-isolate even before coming in contact with the virus. This increased isolation has … “In 2020, Social Media Marketing Shouldn’t Be About “Selling””

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