As my profile mentions, I graduated from the University of Wisconsin-Madison in 1996 with a major in Sociology with a Concentration in Analysis and Research (CAR).

While attending college I had two internships, the first with the University of Wisconsin Survey Center and the second with the Credit Union Nation Association (CUNA), in Madison, Wisconsin. The second internship led to a fulltime position after graduation.

For over 10 years I worked for Credit Union National Association. For most of that time, I was a Senior Research Analyst and Project Manager. In this role, I managed multiple market research projects simultaneously, while ensuring accurate, timely, cost-effective, and efficient delivery of survey reports to customers. (Click here for a list of some of the publications that I contributed to while working at CUNA.)

Then in 2006, I moved to Louisiana and in February of 2007, I was hired by Franklin Associates, LLC, in Baton Rouge, Louisiana, to help with the community outreach efforts for Louisiana’s Road Home program. (The Road Home program is the single largest housing recovery program in U.S. history.)

The community outreach team was tasked with developing rapid and accurate networking systems to assist residents of Louisiana affected by hurricanes Katrina and Rita in getting access to federal recovery dollars via Louisiana’s Road Home program. Although I only served a minor role, I am very proud of the work that I did during my two years at Franklin Associates. Not only did I get a chance to get experience in a community outreach/public relations role, I feel that I was a part of a great team that helped make a difference in people’s lives, and I met some very cool people along the way.

When I left Franklin Associates, digital marketing was really taking off, Twitter was in the news (remember the race to 1 million followers between Ashton Kutcher and CNN?), and my former college roommate was constantly talking about this Facebook thing.

That was it, I was hooked.

From that point on, I spent most of my free time keeping up with the current trends in digital marketing.

In January of 2010, I moved to Atlanta, Georgia, and started attending events that were held by the American Marketing Association (AMA) and the Atlanta Interactive Marketing Association (AiMA).

Since moving back to the Midwest, I have also attended events that were held by the Minnesota and Chicago Chapters of the AMA, as well as Minnesota Interactive Marketing Association (MIMA) and Chicago Interactive Marketing Association (CIMA) events.

In 2015, I completed Auburn University’s Mobile Marketing Professional Certificate Program. This program is supported by Market Motive, an industry leader in the development of online marketing training curricula. The courses in the program include: Internet Marketing Fundamentals, Mobile Marketing Practitioner, Social Media Practitioner, Pinterest Marketing, YouTube Video Marketing, and Content Marketing.

With my education, work experience and participation in the aforementioned marketing associations, combined with my desire to learn as much as I can about the digital marketing world, I hope to create a blog that is of value to everyone who reads it.

So, that’s my story.

I look forward to seeing how this blog will evolve over the years. But, most importantly, I look forward to getting your input on my posts.

Thanks again for taking the time to visit my blog.


Disclosures and relationships:

Chad Thiele is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.


University of Wisconsin-Madison — Bachelor of Science (1992-1996)

Major: Sociology with a Concentration in Analysis and Research

Auburn University — Mobile Marketing Professional Certificate Program (2015)


HubSpot Academy — Content Marketing Certified (January 2018 – February 2020)

HubSpot Academy — Inbound Sales Certified (July 2018 – August 2020)

HubSpot Academy — Email Marketing Certified (November 2018- December 2020)

HubSpot Academy — Social Media Certified (December 2020 – January 2021)

HubSpot Academy — Inbound Marketing (January 2019 – February 2021)

Additional Coursework:

Udemy.com — Microsoft Dynamics CRM Course (November 2017)

Coursera.com — Learning How to Learn: Powerful mental tools to help you master tough subjects (December 2017) (Audit option)

Coursera.com — Advertising and Society (March 2018) (Audit option)

Google Analytics Academy — Google Analytics for Beginners (April 2018)

Google Analytics Academy — Advanced Google Analytics (May 2018)

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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