It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction.
Every year since 2013, I’ve been adding to and/or modifying a list of things that I’m keeping my eye on.
Most of the things that I thought were important in the past remain important today. The list just gets a little longer each year.
This list also helps keep me focused and serves as a public record to show whether or not I am watching the right things.
The Things to Watch List 2020
This is the list so far [with the year that the items were added]:
1) Rapid advancements in technology 
2) Mobile (user experience and marketing) 
3) Mobile payments 
5) Privacy issues 
6) Emerging markets 
7) The Internet of Things 
8) The evolution of retail (including omni-channel retail) 
9) A global marketplace 
10) 3D printing 
11) Cyberattacks 
14) RFID, NFC, and beacons 
15) Augmented reality (AR) 
16) Virtual reality (VR) 
17) SEO for the Internet of Things 
18) Experiential marketing 
19) Wearables 
21) Machine learning & artificial intelligence (AI) 
22) Voice-activated technology 
23) Business collaboration with the competition 
25) Robotics 
26) Subscription business model 
27) How online communications influence public opinion 
28) Market research techniques for the 21st Century 
29) Influencer marketing 
31) Sustainability brands 
32) Health-conscious brands 
33) Biometrics 
34) Branded entertainment or advertainment 
35) Blockchain 
36) Cryptocurrency 
37) Visual communications 
38) Visual search & voice search 
39) Audio communications & sonic branding 
40) Algorithms influencing society 
41) Haptic technology 
42) In-game advertising (IGA) 
43) Big data 
44) Predictive analytics 
45) 5G 
A Few Things to Think About
This list is getting really long.
In fact, it grew a lot longer this year than I had planned.
When I was first thinking about this list, I thought I would have to add only one thing: 5G. (More on that in a minute.)
However, there were a lot of other things that I felt I needed to add.
As I said last year, there are also things like self-driving cars that didn’t make the list. Although some of these things are subsets of items currently on the list, they might get added to the list in the future.
And, as I also mentioned last year, there are also some things that digital marketing experts were talking about 10 years ago that should be revisited. These basics don’t get talked about enough now even though there are new business leaders entering the market each year. (It’s not always safe to assume that they learned about these things in college.)
Finally, I want to emphasize 5G one more time.
As time goes on, technology advances in ways that makes our lives better.
However, a lot of the newest technological advancements require other technologies that enable them to work.
If the experts that I have heard are correct, 5G is going to make a lot of things possible that just weren’t possible before. That’s cool.
Hopefully, it will be a start to an exciting decade!
So there you have it. If I missed anything that you think I should have included, please let me know in the comments below.
Photo credit: Johannes Plenio on Pexels.com.