28 Things to Watch in 2018 and Beyond

Scan the Horizon 2018The world that we live in is changing at a rapid pace.

To prepare themselves for the future, leaders need to keep an eye on the things that will influence their businesses.

With this in mind, one of my first posts each year lists the things that I think will have the biggest impact on the world we live and work in in the next few years.

This list not only helps me stay focused on the important topics, but also serves to track whether or not I am watching the right things.

This is the list so far [with the year that the items were added]:

1) Rapid advancements in technology [2013]

2) Mobile (user experience and marketing) [2013]

3) Mobile payments [2013]

4) Mobile-influenced merchandising [2013]

5) Privacy issues [2013]

6) Emerging markets [2013]

7) The Internet of Things [2014]

8) The evolution of retail (including omni-channel retail) [2014]

9) A global marketplace [2014]

10) 3D printing [2014]

11) Cyberattacks [2014]

12) Ethics [2014]

13) Online video [2016]

14) RFID, NFC, and beacons [2016]

15) Augmented reality (AR) [2016]

16) Virtual reality (VR) [2016]

17) SEO for the Internet of Things [2016]

18) Experiential marketing [2016]

19) Wearables [2016]

20) Dynamic pricing in brick-and-mortar stores [2017]

21) Machine learning & artificial intelligence (AI) [2017]

22) Voice-activated technology [2017]

23) Business collaboration with the competition [2017]

24) The evolution of work (changing skillsets required and the influence on the economy) [2017]

25) Robotics [2018]

26) Subscription business model [2018]

27) How online communications influence public opinion [2018]

28) Market research techniques for the 21st Century [2018]

Final Thoughts

Each year, I add a few new items to the list.

However, this year, I combined omni-channel retail with the evolution of retail. Although omni-channel retail is important enough to stand alone, nearly all retail will need to be omni-channel in the near future. Therefore, I think it makes sense to combine these two items.

I also deleted the evolution of marketing and public relations because it is implied when you consider all the other items on the list, in aggregate.

Finally, I broke augmented reality and virtual reality into two separate categories, because we are starting to see some interesting things happen with these two technologies.

So again, you have my updated list. If there is anything that you think that I should add, please feel free to comment below.

Photo credit: Binoculars on Flickr. (Creative Commons Attribution 2.0 Generic license.)

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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