Pinterest: Tumblr for Grown-ups

Last month, I wrote a blog post that listed my top 10 social networking sites for 2011.

On Sunday, I signed up for a social networking site that I predict will be included on the 2012 version of that list. In fact, by the end of the year, I think that Pinterest will be on almost everyone’s radar.

A Brief Demographic Comparison of Pinterest and Tumblr Users

Tumblr was the last social networking site that I got this excited about.

These two sites are very similar in that both enable users to easily share visually appealing content with their network.

However, they currently appeal to different demographics.

For example, Pinterest users tend to be a little older than Tumblr users.

According to a post on, only 3% of Pinterest users are under the age of 18 and about 35% are age 18 to 34. Furthermore, 32% are age 35 to 44 and another 21% are age 45 to 54.

In contrast, reports that 18% of Tumblr users in the U.S. are younger than 18 years old and another 45% are age 18 to 34. (Note: The Quantcast numbers are based on the time period between December 16, 2011 and January 16, 2012.)

It’s also interesting to note that over 8 in 10 Pinterest users are female.

Note: It is unclear whether the data from is based on users in the U.S. or worldwide.

Reasons to Keep an Eye on Pinterest  

I’ve heard a lot of good things about Pinterest, including how it is helping businesses like Land’s End and Etsy drive traffic to their websites.

It should also be noted that, similar to Tumblr, Pinterest is a very sticky site.

In fact, comScore reported that worldwide users spent an average of 72.1 minutes on the site in October of 2011.

Final Thoughts

I plan to write another blog post about Pinterest after I get more familiar with what people share on the site.

Until then, if you are looking for suggestions about how your business can use Pinterest, you might want to check out a recent post on the 360i Digital Connections blog. It has some interesting observations about the site.

If you are on Pinterest, please feel free to connect with me.

If you are not currently using Pinterest, you might want to give it a try.

Also, if you have any tips about who to follow or ways that you can use the site, please let me know.

Chad Thiele

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: