According to the “Company Fact Sheet” on hubspot.com, “HubSpot is an Internet marketing startup whose software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.”
However, you don’t need to be a paying customer to benefit from HubSpot’s expertise.
HubSpot provides many free resources that your business can use to keep up with the latest inbound marketing trends and best practices.
I have been a fan of HubSpot ever since I first tuned in to the Marketing Update (formerly HubSpot TV) back in the summer of 2009. This is a great resource if you want keep up with the latest inbound marketing news. (You can watch HubSpot’s Marketing Update live at 4 p.m. EST every Friday.)
Since then, I have learned a lot from HubSpot’s many white papers, webinars and blog posts.
HubSpot also speaks at, sponsors and participates in various industry conferences and events, including OMMA Global, PubCon, Business of Software, Online Market World, Search Engine Strategies, SMX, Venture Summit, Inbound Marketing Summit, etc.
In fact, earlier this year I attended an AMA Tampa Bay event that featured HubSpot’s Ellie Mirman. As you would expect, it was a very informative event.
Inbound Marketing University
Recently, I earned my Inbound Marketing Certification from the Inbound Marketing University after completing its comprehensive Internet marketing training program.
The training program currently includes 18 in-depth classes covering each facet of inbound marketing.
The courses are taught by some of the most respected names in Internet marketing today, including New York Times’ best-selling author Chris Brogan, Google Analytics Evangelist Avinash Kaushik, best-selling author and international speaker David Meerman Scott, best-selling author and co-founder of Alltop.com Guy Kawasaki, and more.
As stated on the site, “The Inbound Marketing Certification acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.”
In order to earn the Inbound Marketing Certification, the student must receive a score of 75% or higher on the comprehensive certification exam.
The Honors Distinction is awarded to the top 15% of exam takers. To receive this honor, test takers must earn a score of 90% or higher.
The Inbound Marketing University training program is administered by HubSpot.
And, the best part… both the training and certification are completely free.
For more information, visit inboundmarketing.com.
As I mentioned earlier, I have been a fan of HubSpot since the summer of 2009.
They are a very respected company that definitely delivers value to their customers.
According to co-founder and CTO Dharmesh Shah, “The average HubSpot customer grows their lead generation by 32% monthly, and over 80% of customers report increased web traffic and lead generation when using HubSpot software. 85% of HubSpot customers recommend the software to their friends.”
However, as I mentioned before, you don’t need to be a paying customer to gain from HubSpot’s expertise.
Chances are that your business could benefit from the wide range of free resources that are available from HubSpot, including their many webinars, white papers, and blog posts.
Futhermore, even if you don’t take the certification exam, HubSpot’s Inbound Marketing University is definitely worth the time and effort. And, it’s free.
So what are you waiting for? Head over to hubspot.com to find out more information.
Photo credit: jameskm03 on Flickr.