It’s 2021! Finally! While the year is off to a rough start, it has to be better than the year that we just went through. In fact, there are many good things to look forward to. And, looking forward is what this post is all about. Since 2013, I’ve been … “46 Things to Watch in 2021”

In 2015, I wrote a post suggesting that that gift cards were the perfect gifts. Part of the reason for this is that they not only give the recipient the money to purchase whatever they want, they also give them the experience of shopping or dining out. For some, that … “‘Tis the Season for Giving… Subscriptions?”

If you’re trying to reach potential customers who are under the age of 35, you might want to start researching how other businesses are using Twitch in their marketing efforts. This is true even if you have products or services that don’t have anything remotely to do with video games. … “Why Marketers Should Take to Twitch”

The results of several recent studies have given advocates of voice marketing something to be thankful for. For example, researchers found out that there is an increased usage of voice assistants this year. Furthermore, one particular study uncovered the fact that people currently feel that smart speaker ads are less … “Voice Marketing Trends to Consider in 2020”

Last month, I described a few ways that politicians can use video games in their political campaigns. The post described the way Rep. Alexandria Ocasio-Cortez (AOC) used the video game Animal Crossing: New Horizons to interact with gamers online. By announcing what she was doing on social media, she was … “Using Video Games In Political Campaigns: AOC Takes to Twitch to Get Out the Vote (GOTV) [Case Study]”

When talking about politics, Americans are more divided than ever. Whether this is part of the plan or a product of the year we are living in is open to discussion. What we can say, though, is that no matter where you fall on the political spectrum or what your … “Why You Shouldn’t Share Your Opinions About Politics on LinkedIn”

In the last post, I started to explain how politicians can use video games to help connect with voters. As I pointed out, just being a gamer can help establish rapport with their constituents. The people working on the campaigns can also get creative and connect with voters who use … “Using Video Games in Political Campaigns: Reaching Voters Using In-Game Marketing”

Playing video games can be great for politicians. The benefits of being a gamer can range from enhancing problem solving skills to providing insight into some of the legislative issues that they are faced with on a day-to-day basis. Playing video games can also help politicians get elected. How, you … “Using Video Games in Political Campaigns: Reaching Voters Offline”

Small businesses are a very important part of the U.S. economy. In fact, according to the U.S. Small Business Administration (SBA), 99.9% of all businesses in the United States are small businesses. Furthermore, according to the most recent numbers available, in 2016 small businesses employed 59.9 million people or 47.3% … “Ask an Expert: Shelly Burr on Small Business Social Media Marketing in 2020 and Beyond”

In March, Campaign reported on a study that found that people were spending more time on social media in the early days of the pandemic. While the COVID-19 pandemic is far from over, things have started to look more “normal” in recent weeks. So, has this trend of increased social … “A Look at Social Media Usage in the Summer of COVID-19 and Beyond”